Blog Entries tagged 'web culture'

Twitter and Twellow - be careful!

Munaiba — Wed, 06 Aug 2008 11:00:00 +0100

Many people know what Twitter is, but for those who don't, it is a microblogging tool. It allows messages - called Tweets - of 140 characters to be SMSed, posted on a website or attached to instant messaging software.

Is there a Tweet worth reading?

If there is then I haven't found it yet! Mostly it's trivial, ego-bloating stuff. Does anyone really care what's in your sandwich? There are some blogs devoted to showing how this technology can be used for marketing but [...]

Make life easy for your web visitors

Munaiba — Wed, 06 Aug 2008 11:00:00 +0100

This last week I've been doing quite a bit of research online trying to buy a number of products and services and I realised once again how difficult some people make it for customers to buy from them.

Don't make your clients jump hurdles

One of the main things I'm looking for when I want to buy a product is the delivery cost and I guess many of you are the same. Is it going to be cheaper for me to trek round the city looking for it or will it be cheaper if I buy online? This [...]

Why do you need a website?

Munaiba — Thu, 24 Jul 2008 11:00:00 +0100

Many small to medium businesses don't have websites. They figure that they don't do business on the web i.e. sell online, and therefore they don't need one. I think they're wrong and I'll tell you why...

Why your business needs its own website

These days people like to do a little research before they contact a business to ask for a quote. A brochure is one way but people still want to look online and if you don't have a website you risk looking amateurish. It [...]

Writing web copy

Munaiba — Mon, 30 Jun 2008 11:00:00 +0100

Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.

Why web copy is different from other sales copy

Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales materials. Many people find it uncomfortable to read on screen and so they want to get the relevant information as quickly and painlessly as possible.

Maki [...]

OK! You're the best at what you do. Why isn't your website?

Munaiba — Thu, 12 Jun 2008 11:00:00 +0100

People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.

We're a community of consumers that has come to rely on the web for information

I'll give you an example without mentioning any names. I had heard about a world class hairdresser and wanted to know a bit more about him before I parted with my cash. So the first port of call was his salo [...]

Everyone wants a "killer headline" but what is it?

Munaiba — Sat, 24 May 2008 11:00:00 +0100

There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?

"Killer Headlines"! The what and the why...

"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that they give them a virtual lobotomy, stifling all rational thought and objections and making them reach for their credit cards a [...]

How to manage your blog content

Munaiba — Tue, 13 May 2008 11:00:00 +0100

In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.

Tips for managing your blog content

You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:

Before you even start a blog, write down at least 30 topics you can write about - preferably perennial subjects that won't date.Once every month replace the number of t [...]

Web 2.0 � what is it? And what does it mean for you and your business?

Munaiba — Thu, 08 May 2008 11:00:00 +0100

Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?

Interactive web technologies

Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to interact in a number of different ways. They can comment on your products and services; give testimonials; ask questions and spread the word to other possible customers b [...]

seo is not an add-on

Munaiba — Thu, 13 Mar 2008 11:00:00 +0100

Many businesses contract for a website, get their copy written by the sales force and then wonder why they don't get many visitors and, why they don't rank in the search engines. Then some bright spark says...

We need seo!

So they either delegate someone to research it or they contract an seo company to do it for them. But this is putting the cart before the horse (to use a pre-tech age metaphor) because the next step will be - "what keywords do we need?". T [...]

So now you've got a Flash website...

Munaiba — Wed, 12 Mar 2008 11:00:00 +0100

When Flash isn't so flash

Flash is a great tool. It allows you to do so much with your site. It provides interactive content and keeps users interested but it's not all upside. I guess it's like everything else in life - great in moderation.

Flash intros - skip or enter?

There are heaps of websites out there that have Flash intros. Their owners obviously spend a lot of money and their designers are obviously really talented. The problem is that not everyone has a super fast i [...]

Welcome to Copy this! - the blog of The Copywriter Online

Whizzly — Mon, 10 Mar 2008 11:00:00 +0100

My aim in writing this blog is to start a conversation about copywriting, web marketing, seo copywriting, web culture as it affects business and to help people who, for whatever reason, are doing their own copywriting.

So stick around. Let me know what you think or what topics you'd like covered. (Politely please!)