Many small to medium businesses don't have websites. They figure that they don't do business on the web i.e. sell online, and therefore they don't need one. I think they're wrong and I'll tell you why...
Why your business needs its own website
These days people like to do a little research before they contact a business to
This last week I've been doing quite a bit of research online trying to buy a number of products and services and I realised once again how difficult some people make it for customers to buy from them.
Don't make your clients jump hurdles
One the main things I'm looking for when I want to buy a product is the delivery cost
Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.
Why web copy is different from other sales copy
Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales
People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.
We're a community of consumers that has come to rely on the web for information
I'll give you an example without mentioning any names. I
There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?
"Killer Headlines"! The what and the why...
"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that
In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.
Tips for managing your blog content
You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:
- Before you even start a blog,
Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?
Interactive web technologies
Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to
Many businesses contract for a website, get their copy written by the sales force and then wonder why they don't get many visitors and, why they don't rank in the search engines. Then some bright spark says...
We need seo!
So they either delegate someone to research it or they contract an seo company to do it for them. But
When Flash isn't so flash
Flash is a great tool. It allows you to do so much with your site. It provides interactive content and keeps users interested but it's not all upside. I guess it's like everything else in life - great in moderation.
Flash intros - skip or enter?
There are heaps of websites out there that have Flash
My aim in writing this blog is to start a conversation about copywriting, web marketing, seo copywriting, web culture as it affects business and to help people who, for whatever reason, are doing their own copywriting.
So stick around. Let me know what you think or what topics you'd like covered. (Politely please!)
