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		<title>Blog Entries tagged 'thinking out loud'</title>
		<description>Blog Entries tagged 'thinking out loud'</description>
		<link>http://www.thecopywriteronline.com</link>
		<lastBuildDate>Wed, 20 Aug 2008 18:14:06 +0100</lastBuildDate>
		<generator>FeedCreator 1.7.2</generator>
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			<title>Don't be &quot;dagvertiser&quot;</title>
			<link>http://www.thecopywriteronline.com/118-dont-be-dagvertiser.html</link>
			<description>&lt;p&gt;I was flipping through the colour magazine of a weekend newspaper and I was amazed at the number of ads using tortured words and misspellings. Here are three reason why I think advertisers just shouldn&amp;#39;t do it. &lt;/p&gt;I really think it&amp;#39;s counterproductive. They&amp;#39;re all so lame and amateurish. I mean Salebration! PLEASE! If there&amp;#39;s one thing worse than a bad spoken pun it&amp;#39;s a tortured written one. If you have to stoop to such depths what you&amp;#39;re saying is there isn&amp;#39;t muc [...]</description>
			<author>Munaiba</author>
			<pubDate>Tue, 05 Aug 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>marketing</category>
 <category>creative writing</category>
 <category>copywriting</category>
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			<title>Helping struggling entrepreneurs</title>
			<link>http://www.thecopywriteronline.com/113-helping-struggling-entrepreneurs.html</link>
			<description>&lt;p&gt;I was reading another blog the other day and came across some information that really interested me. Like many people I like to contribute to charity from time to time to give back or &amp;quot;pass forward&amp;quot; some of the bounty I&amp;#39;ve been fortunate enough to have been given. Also, like many people, I hate giving to the telemarketed charities where I know so much of my donation will go to the sales person, the marketing company and the administration of the charity. That&amp;#39;s why when I re [...]</description>
			<author>Munaiba</author>
			<pubDate>Sun, 15 Jun 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>musing</category>
 <category>great ideas</category>
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			<title>OK! You're the best at what you do.  Why isn't your website?</title>
			<link>http://www.thecopywriteronline.com/ok21-youre-the-best-at-what-you-do.-why-isnt-your-website.html</link>
			<description>&lt;p&gt;People tend to assume that because they are acknowledged as the best in their field it doesn&amp;#39;t matter if their website isn&amp;#39;t the best it could be. Nothing could be further from the truth. &lt;/p&gt;We&amp;#39;re a community of consumers that has come to rely on the web for information&lt;p&gt;I&amp;#39;ll give you an example without mentioning any names. I had heard about a world class hairdresser and wanted to know a bit more about him before I parted with my cash. So the first port of call was his salo [...]</description>
			<author>Munaiba</author>
			<pubDate>Thu, 12 Jun 2008 11:00:00 +0100</pubDate>
		<category>web culture</category>
 <category>thinking out loud</category>
 <category>marketing</category>
 <category>copywriting</category>
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			<title>What is good copy?</title>
			<link>http://www.thecopywriteronline.com/109-what-is-good-copy.html</link>
			<description>&lt;p&gt;This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won&amp;#39;t necessarily work well for another.&lt;/p&gt;Are there are any common factors?&lt;p&gt;I think that there are some &amp;quot;must have&amp;quot; qualities before something qualifies as good copy. Here&amp;#39;s my list. See what you think and feel free to post your list or additions you think are important.&lt;/p&gt;It must be written in a style that appe [...]</description>
			<author>Munaiba</author>
			<pubDate>Tue, 03 Jun 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>musing</category>
 <category>creative writing</category>
 <category>copywriting</category>
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			<title>Protecting Australian jobs</title>
			<link>http://www.thecopywriteronline.com/97-protecting-australian-jobs.html</link>
			<description>&lt;p&gt;I was saddened when I heard on the news that good old Westpac, despite making billions in record profits, was looking at moving jobs offshore. And I was wondering what, if anything, could be done to stop jobs being hived off to India and all points cheaper on the map? Then I had an idea. So here it is Mr Swan if you&amp;#39;re listening...&lt;/p&gt;Put a payroll tax on offshore job positions&lt;p&gt;I don&amp;#39;t know if this would work but it seems to me that to stop losing Australian jobs without whittling a [...]</description>
			<author>Munaiba</author>
			<pubDate>Fri, 02 May 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>Australian politics</category>
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			<title>Why I live in Oz and not the UK...</title>
			<link>http://www.thecopywriteronline.com/93-why-i-left-the-uk.html</link>
			<description>&lt;p&gt;Simple really. The following picture says it all.&lt;/p&gt;&lt;p&gt;SNOW in April!&lt;/p&gt;&lt;img src=&quot;http://www.thecopywriteronline.com/images/M_images//snowinapril.png&quot; border=&quot;0&quot; alt=&quot;Snow in Kent in April!&quot; title=&quot;Snow in April&quot; width=&quot;240&quot; height=&quot;180&quot; align=&quot;textTop&quot; /&gt;</description>
			<author>Munaiba</author>
			<pubDate>Mon, 07 Apr 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>musing</category>
 <category>elsewhere</category>
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		<item>
			<title>I'm no economist but...</title>
			<link>http://www.thecopywriteronline.com/88-im-no-economist-but.html</link>
			<description>&lt;p&gt;As I said, I&amp;#39;m no economist so there may be a very good reason why this wouldn&amp;#39;t work but I have a suggestion to make to Prime Minister Rudd and Treasurer Swan...&lt;/p&gt;Why not cut petrol excise/tax instead of giving income tax cuts?&lt;p&gt;Everyone keeps saying how income tax cuts are inflationary; they also tell us that inflation is being fuelled (forgive the pun) by petrol prices which result in increased food prices, increased travel costs etc., etc. So why not cut the taxes on petrol ins [...]</description>
			<author>Munaiba</author>
			<pubDate>Sat, 15 Mar 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>tax</category>
 <category>policy</category>
 <category>Australian politics</category>
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		<item>
			<title>Word walking - thinking out loud one word at a time</title>
			<link>http://www.thecopywriteronline.com/87-word-walking-thinking-out-loud-one-word-at-a-time.html</link>
			<description>&lt;p&gt;I was just thinking about creativity and how people foster it, encourage it etc., etc. And how in this instantaneous communication age ideas travel at the speed of light. And then I remembered the joke.&lt;/p&gt; How fast can joke travel?&lt;p&gt; Years ago when I was at uni I made up a joke. It&amp;#39;s so long ago I can&amp;#39;t even remember it now but it had some very specific elements to it. I told the joke to some friends at a dinner party and then forgot all about it. I moved to Australia and about 2 ye [...]</description>
			<author>Munaiba</author>
			<pubDate>Thu, 13 Mar 2008 11:00:00 +0100</pubDate>
		<category>thinking out loud</category>
 <category>musing</category>
 <category>creative writing</category>
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