Blog Entries tagged 'seo copywriting'

New services for cash-strapped, time-poor small businesses

Munaiba — Mon, 09 Jun 2008 11:00:00 +0100

Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.

How to cut costs without impacting new business opportunities

At The Copywriter Online we're always looking for ways to help businesses gain new business and maintain current business relationships in an efficient and cost-effective way. That's why we're introducing our new editing service.

Save money witho [...]

Using SEO to qualify your prospects

Munaiba — Fri, 09 May 2008 11:00:00 +0100

SEO is not a "one-size-fit fits all" service - or it shouldn't be. Apart from all the tinkering with content and creating reputable in-bound links you really need to look at who your customers are and find out what they are looking for.

Use your keywords to refine your prospects and increase your rank

For example if you are printer who specialises in variable data printing then use the phrase "variable data printing" in your keyword metatags as well as in your cop [...]

seo is not an add-on

Munaiba — Thu, 13 Mar 2008 11:00:00 +0100

Many businesses contract for a website, get their copy written by the sales force and then wonder why they don't get many visitors and, why they don't rank in the search engines. Then some bright spark says...

We need seo!

So they either delegate someone to research it or they contract an seo company to do it for them. But this is putting the cart before the horse (to use a pre-tech age metaphor) because the next step will be - "what keywords do we need?". T [...]

Is a picture really worth a thousand words? - (Part II)

Whizzly — Tue, 11 Mar 2008 11:00:00 +0100

Last time we looked at the basics of images use on websites. In this post I want to look at search engine optimisation and images.

An image isn’t worth a thousand words to a search engine!

Search engines deal with words. So if your site is all images and few words you are putting yourself behind the eight ball. Search engines NEED words. They feed on words in an effort to digest your website and rank it according to its relevance for certain keywords. If your site relies too heavi [...]

Welcome to Copy this! - the blog of The Copywriter Online

Whizzly — Mon, 10 Mar 2008 11:00:00 +0100

My aim in writing this blog is to start a conversation about copywriting, web marketing, seo copywriting, web culture as it affects business and to help people who, for whatever reason, are doing their own copywriting.

So stick around. Let me know what you think or what topics you'd like covered. (Politely please!)