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Copy this!

A fresh look at writing for success...

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I was reading another blog the other day and came across some information that really interested me. Like many people I like to contribute to charity from time to time to give back or "pass forward" some of the bounty I've been fortunate enough to have been given. Also, like many people, I hate giving to the telemarketed


This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.

Are there are any common factors?

I think that there are some "must have" qualities before something qualifies as good copy.


Simple really. The following picture says it all.

SNOW in April!

Snow in Kent in April!

I was just thinking about creativity and how people foster it, encourage it etc., etc. And how in this instantaneous communication age ideas travel at the speed of light. And then I remembered the joke.

How fast can joke travel?

Years ago when I was at uni I made up a joke. It's so long ago I can't even remember it now but



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