Many small to medium businesses don't have websites. They figure that they don't do business on the web i.e. sell online, and therefore they don't need one. I think they're wrong and I'll tell you why...
Why your business needs its own website
These days people like to do a little research before they contact a business to
This last week I've been doing quite a bit of research online trying to buy a number of products and services and I realised once again how difficult some people make it for customers to buy from them.
Don't make your clients jump hurdles
One the main things I'm looking for when I want to buy a product is the delivery cost
People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.
We're a community of consumers that has come to rely on the web for information
I'll give you an example without mentioning any names. I
Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.
How to cut costs without impacting new business opportunities
At The Copywriter Online we're always looking for ways to help businesses gain new business and
There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?
"Killer Headlines"! The what and the why...
"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that
Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?
Interactive web technologies
Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to
I was reminded again of the importance of using native speakers to communicate a message when I came upon a recent spam message. At first I was a bit puzzled and then the light dawned. The spammer had used an idiom which he had expressed strangely.
Hello the man not familiar to me!
Recognise it? A somewhat mangled version I
Those of you who watch any commercial TV in Australia will have seen what I refer to as the "interrupting cow ad". In it a little girl tells a knock knock joke. It's very cute. It makes you laugh. But can you remember who it's for? Or what it was actually selling? I can't. I know it's either Target or K-Mart - at least I
...or to put it another way, you'll get as good as you give. When it comes to hiring a copywriter - or any other professional for that matter - a good brief is vital. Here are some things you should take into account when building a brief for a copywriter.
Building a better copywriting brief
Copywriters aren't clairvoyants.
When Flash isn't so flash
Flash is a great tool. It allows you to do so much with your site. It provides interactive content and keeps users interested but it's not all upside. I guess it's like everything else in life - great in moderation.
Flash intros - skip or enter?
There are heaps of websites out there that have Flash
