Blog Entries tagged 'guides'

How to manage your blog content

Munaiba — Tue, 13 May 2008 11:00:00 +0100

In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.

Tips for managing your blog content

You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:

Before you even start a blog, write down at least 30 topics you can write about - preferably perennial subjects that won't date.Once every month replace the number of t [...]

Idioms and the importance of using native speakers

Munaiba — Thu, 17 Apr 2008 11:00:00 +0100

I was reminded again of the importance of using native speakers to communicate a message when I came upon a recent spam message. At first I was a bit puzzled and then the light dawned. The spammer had used an idiom which he had expressed strangely.

Hello the man not familiar to me!

Recognise it? A somewhat mangled version I suspect of "Hello stranger!". It doesn't have the same impact somehow, does it? And while this is all a bit of joke, it's not a joke if y [...]

Copywriting � the written art of persuasion

Munaiba — Tue, 08 Apr 2008 11:00:00 +0100

Imagine this… you’re sitting at home; feet up; TV on; it’s warm and cosy and the sound of the rain on the colorbond roof is almost drowning out the TV. You take a deep breath and begin to relax. It’s the end of the week and the long weekend stretches ahead of you. Wouldn’t it be lovely to just get away. Enjoy a little warmth, a little sun on your face. Relax a little; enjoy nice meals prepared by someone else; have a massage; go to sleep to the lovely shushing s [...]

Give as good as you get...

Munaiba — Tue, 25 Mar 2008 11:00:00 +0100

...or to put it another way, you'll get as good as you give. When it comes to hiring a copywriter - or any other professional for that matter - a good brief is vital. Here are some things you should take into account when building a brief for a copywriter.

Building a better copywriting brief

Copywriters aren't clairvoyants. They may get a sense of what you want when they speak to you but their interpretation of your needs may not be accurate. That's why you need a good brief [...]

seo is not an add-on

Munaiba — Thu, 13 Mar 2008 11:00:00 +0100

Many businesses contract for a website, get their copy written by the sales force and then wonder why they don't get many visitors and, why they don't rank in the search engines. Then some bright spark says...

We need seo!

So they either delegate someone to research it or they contract an seo company to do it for them. But this is putting the cart before the horse (to use a pre-tech age metaphor) because the next step will be - "what keywords do we need?". T [...]