Blog Entries tagged 'creative writing'

Don't be "dagvertiser"

Munaiba — Tue, 05 Aug 2008 11:00:00 +0100

I was flipping through the colour magazine of a weekend newspaper and I was amazed at the number of ads using tortured words and misspellings. Here are three reason why I think advertisers just shouldn't do it.

I really think it's counterproductive. They're all so lame and amateurish. I mean Salebration! PLEASE! If there's one thing worse than a bad spoken pun it's a tortured written one. If you have to stoop to such depths what you're saying is there isn't muc [...]

New services for cash-strapped, time-poor small businesses

Munaiba — Mon, 09 Jun 2008 11:00:00 +0100

Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.

How to cut costs without impacting new business opportunities

At The Copywriter Online we're always looking for ways to help businesses gain new business and maintain current business relationships in an efficient and cost-effective way. That's why we're introducing our new editing service.

Save money witho [...]

What is good copy?

Munaiba — Tue, 03 Jun 2008 11:00:00 +0100

This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.

Are there are any common factors?

I think that there are some "must have" qualities before something qualifies as good copy. Here's my list. See what you think and feel free to post your list or additions you think are important.

It must be written in a style that appe [...]

Everyone wants a "killer headline" but what is it?

Munaiba — Sat, 24 May 2008 11:00:00 +0100

There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?

"Killer Headlines"! The what and the why...

"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that they give them a virtual lobotomy, stifling all rational thought and objections and making them reach for their credit cards a [...]

How to write your own copy

Munaiba — Wed, 30 Apr 2008 11:00:00 +0100

Why tell people how to write their own copy? Why not? There are many people out there who don't have the resources to pay for a professional copywriter and who have to write their own. I have two reasons for wanting to help them. One altruistic and one a little selfish.

Reason 1 - altruistic

I like the English language. I dislike seeing it murdered. I hate to see effort spent in writing wasted because the content is poorly written. I want people to be able to communicate the benefit [...]

Idioms and the importance of using native speakers

Munaiba — Thu, 17 Apr 2008 11:00:00 +0100

I was reminded again of the importance of using native speakers to communicate a message when I came upon a recent spam message. At first I was a bit puzzled and then the light dawned. The spammer had used an idiom which he had expressed strangely.

Hello the man not familiar to me!

Recognise it? A somewhat mangled version I suspect of "Hello stranger!". It doesn't have the same impact somehow, does it? And while this is all a bit of joke, it's not a joke if y [...]

Copywriting � the written art of persuasion

Munaiba — Tue, 08 Apr 2008 11:00:00 +0100

Imagine this… you’re sitting at home; feet up; TV on; it’s warm and cosy and the sound of the rain on the colorbond roof is almost drowning out the TV. You take a deep breath and begin to relax. It’s the end of the week and the long weekend stretches ahead of you. Wouldn’t it be lovely to just get away. Enjoy a little warmth, a little sun on your face. Relax a little; enjoy nice meals prepared by someone else; have a massage; go to sleep to the lovely shushing s [...]

Word walking - thinking out loud one word at a time

Munaiba — Thu, 13 Mar 2008 11:00:00 +0100

I was just thinking about creativity and how people foster it, encourage it etc., etc. And how in this instantaneous communication age ideas travel at the speed of light. And then I remembered the joke.

How fast can joke travel?

Years ago when I was at uni I made up a joke. It's so long ago I can't even remember it now but it had some very specific elements to it. I told the joke to some friends at a dinner party and then forgot all about it. I moved to Australia and about 2 ye [...]