Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.
How to cut costs without impacting new business opportunities
At The Copywriter Online we're always looking for ways to help businesses gain new business and
This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.
Are there are any common factors?
I think that there are some "must have" qualities before something qualifies as good copy.
There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?
"Killer Headlines"! The what and the why...
"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that
Why tell people how to write their own copy? Why not? There are many people out there who don't have the resources to pay for a professional copywriter and who have to write their own. I have two reasons for wanting to help them. One altruistic and one a little selfish.
Reason 1 - altruistic
I like the English language. I
I was reminded again of the importance of using native speakers to communicate a message when I came upon a recent spam message. At first I was a bit puzzled and then the light dawned. The spammer had used an idiom which he had expressed strangely.
Hello the man not familiar to me!
Recognise it? A somewhat mangled version I
Imagine this… you’re sitting at home; feet up; TV on; it’s warm and cosy and the sound of the rain on the colorbond roof is almost drowning out the TV. You take a deep breath and begin to relax. It’s the end of the week and the long weekend stretches ahead of you. Wouldn’t it be lovely to just get away. Enjoy a little
I was just thinking about creativity and how people foster it, encourage it etc., etc. And how in this instantaneous communication age ideas travel at the speed of light. And then I remembered the joke.
How fast can joke travel?
Years ago when I was at uni I made up a joke. It's so long ago I can't even remember it now but
