Many small to medium businesses don't have websites. They figure that they don't do business on the web i.e. sell online, and therefore they don't need one. I think they're wrong and I'll tell you why...
Why your business needs its own website
These days people like to do a little research before they contact a business to
Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.
Why web copy is different from other sales copy
Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales
People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.
We're a community of consumers that has come to rely on the web for information
I'll give you an example without mentioning any names. I
Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.
How to cut costs without impacting new business opportunities
At The Copywriter Online we're always looking for ways to help businesses gain new business and
This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.
Are there are any common factors?
I think that there are some "must have" qualities before something qualifies as good copy.
There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?
"Killer Headlines"! The what and the why...
"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that
In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.
Tips for managing your blog content
You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:
- Before you even start a blog,
Posted by: Munaiba in useful tips, copywriting, blogs on
May 12, 2008
Many businesses I know are resisting having a blog on their site. And I can understand why. It's a lot of work. But just focusing on the negative aspects of blogging can blind you to the undeniable benefits.
OK! So what are the benfits of blogging?
I like to keep my blog posts short but useful, so instead of waxing lyrical
SEO is not a "one-size-fit fits all" service - or it shouldn't be. Apart from all the tinkering with content and creating reputable in-bound links you really need to look at who your customers are and find out what they are looking for.
Use your keywords to refine your prospects and increase your rank
For example if you are
Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?
Interactive web technologies
Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to
