Many people know what Twitter is, but for those who don't, it is a microblogging tool. It allows messages - called Tweets - of 140 characters to be SMSed, posted on a website or attached to instant messaging software.
Is there a Tweet worth reading?
If there is then I haven't found it yet! Mostly it's trivial, ego-bloating
This last week I've been doing quite a bit of research online trying to buy a number of products and services and I realised once again how difficult some people make it for customers to buy from them.
Don't make your clients jump hurdles
One of the main things I'm looking for when I want to buy a product is the delivery
Many small to medium businesses don't have websites. They figure that they don't do business on the web i.e. sell online, and therefore they don't need one. I think they're wrong and I'll tell you why...
Why your business needs its own website
These days people like to do a little research before they contact a business to
Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.
Why web copy is different from other sales copy
Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales
There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?
"Killer Headlines"! The what and the why...
"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that
In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.
Tips for managing your blog content
You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:
- Before you even start a blog,
Posted by: Munaiba in useful tips, copywriting, blogs on
May 12, 2008
Many businesses I know are resisting having a blog on their site. And I can understand why. It's a lot of work. But just focusing on the negative aspects of blogging can blind you to the undeniable benefits.
OK! So what are the benfits of blogging?
I like to keep my blog posts short but useful, so instead of waxing lyrical
Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?
Interactive web technologies
Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to
Why tell people how to write their own copy? Why not? There are many people out there who don't have the resources to pay for a professional copywriter and who have to write their own. I have two reasons for wanting to help them. One altruistic and one a little selfish.
Reason 1 - altruistic
I like the English language. I
I was reminded again of the importance of using native speakers to communicate a message when I came upon a recent spam message. At first I was a bit puzzled and then the light dawned. The spammer had used an idiom which he had expressed strangely.
Hello the man not familiar to me!
Recognise it? A somewhat mangled version I
