The Copywriter Online

How well is your website conveying your message?

You've spent hundreds, if not thousands of dollars on your website. Is it working? If not why not? The Copywriter Online can help you by conducting a review of your site and preparing a report listing recommendations to maximise its impact.

Looks aren't everything!

There are millions of great looking, flashy websites on the net that just don’t perform. They don’t increase sales for their owners, and visitors don’t stay around too long. Why? There are two main reasons. The first is that the web content isn’t professionally written with a view to engaging the visitor and persuading them to buy.

Many websites are professionally designed. They look fabulous but the content is written by someone who knows nothing about copywriting.  A website is a sales tool.  It doesn’t matter whether it’s selling products and services, or ideas and information, it still needs to engage the visitor, arouse their interest and motivate them to read more, download, purchase or do whatever the site’s purpose is.

You get what you pay for!

You wouldn’t pay thousands of dollars to put an ad in a magazine and then let the receptionist or the IT Manager write it. So why do you allow non-professionals to write your web copy? Look at these awful statistics - “70% of people who are ready, willing and able to buy online don't complete the sale”

                                                                   – source trafficology.com

Latest research

Writing web content is a particular skill. There has been a lot of research recently into what works and what doesn’t.  At The Copywriter Online, our principal - Munaiba Khan, is not only a professional copywriter she also qualified as a Microsoft Certified Solutions Developer. Munaiba has been in web development for over eight years and has seen many great sites fail to perform for their owners because of poor web content. That’s why she left development to concentrate on improving web copy. At The Copywriter Online we've studied the research and we know what works and what doesn’t. We can help you improve your web performance.

So what’s the second reason websites fail?

The second reason websites fail in their purpose is that the navigation isn’t easy or clear and visitors get lost, get frustrated and go elsewhere.

Look at this statistic. “50% of All Visitors are LOST because they can't easily find the content"

                                                                     - source Gartner Group

What a website review can do for you?

The Copywriter Online can review your website for you so that you can fix up any navigational and other issues which will inhibit visitors from sticking around and purchasing.

A typical site review takes four to five hours and costs between AU$400 to AU$500. A small investment to improve the performance of the much larger investment made in site development.

Contact The Copywriter Online to organise your site review.