The Copywriter Online

What makes a winning proposal

Put yourself in the shoes of the person whose job it is to read 30 or 40 proposals... What would you be looking for?

Questions your proposal needs to answer 

Obviously you need relevant information but in order to ascertain that you'd  want an easy-to-read, logical format that's easy to navigate. After that you'd need answers to the following questions:

• Who is the proposer?
• What is their relevant experience?
• What do their previous customers say about them?
• What can they offer that others don't?
• Who will actually do the work?
• Who will manage the project?
• Who is responsible for customer service and troubleshooting?
• What is proposed?
• What are the technical requirements?
• What will it cost and when will payments be due?
• Where will the work be done?
• What is the time frame for the project?
• What are the milestones?
• What are the risks and how will they managed?
• How will the work be done?
• How will quality be measured?
• Why should this proposer should be chosen over others?

Stand out from the crowd

In order to be successful and win the work, your proposal must stand out from the crowd. It must be well-written and as interesting as it can be consistent with providing the required level of detail. Charts, graphics and short paragraphs with a logical flow and easy navigation will assist your cause.

Contact The Copywriter Online for a quote on your next business proposal.