The Copywriter Online

Is your business card doing its job?

What's the purpose of a business card?

A simple question with a simple answer.

The purpose of a business card is to remind people who you are and what you do and to tell them how to contact you.

Everybody knows that!

Everybody may know that in theory but in practice they tend to forget and the reason they forget is simple. They know who they are. They know what they do and they know what their contact details are.  In other words they make assumptions when they design their cards.

Business card bloopers!

We've seen business cards with no contact details! We once saw a stunningly beautiful business card for a business with a very interesting name but it didn't say what the business did and when we got back to the office after the networking event we couldn't remember. What a waste of resources and what a lot of missed opportunities.

Dr Ivan Misner, founder and CEO of Business Networking International says that your business card is an important marketing tool and that it should catch people's attention and be informative as well as memorable. He has commented on thousands of cards in his book It's in the cards.

A good business card will make people look at it, encourage them to comment on it and remember it.

Take a look at your card and try to see it as a new networking contact would see it. Does it tell them everything they need to know? Is it pleasing to the eye? Is their something memorable about it?

For a small outlay, business cards can bring big returns so make the most of yours and get The Copywriter Online to write it for you. Contact us for a quote.