The Copywriter Online

Here are some free articles published by The Copywriter Online to help businesses navigate the communications maze and drive their message further. 

If you would like to reproduce one or more of these articles on your website or in an e-Newsletter you are free to do so providing you accept the conditions listed at the foot of this page. Publication of any article indicates full acceptance of the conditions.

Writing advertisements - what works?

There are many clever advertisements out there but do they really sell? Can you remember what the ad was for, or which brand? The answer is often “No!”. Read more...

From feature to benefit

Benefits are better selling points than features. Why? Because they answer the question "What's in it for me?". Yet how many times do you see ads that are just lists of features? Read more...

Conditions

• you agree to include an attribution to The Copywriter Online and a link to this website
• you agree not to alter the article
• you agree to indemnify The Copywriter Online and all its contributors against any and all claims, damages, losses and liabilities which may arise from the use of the articles or from putting into practice any of the suggestions contained therein.

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