Many people know what Twitter is, but for those who don't, it is a microblogging tool. It allows messages - called Tweets - of 140 characters to be SMSed, posted on a website or attached to instant messaging software.
Is there a Tweet worth reading?
If there is then I haven't found it yet! Mostly it's trivial, ego-bloating
This last week I've been doing quite a bit of research online trying to buy a number of products and services and I realised once again how difficult some people make it for customers to buy from them.
Don't make your clients jump hurdles
One of the main things I'm looking for when I want to buy a product is the delivery
I was flipping through the colour magazine of a weekend newspaper and I was amazed at the number of ads using tortured words and misspellings. Here are three reason why I think advertisers just shouldn't do it.
- I really think it's counterproductive. They're all so lame and amateurish. I mean Salebration! PLEASE! If there's
Many small to medium businesses don't have websites. They figure that they don't do business on the web i.e. sell online, and therefore they don't need one. I think they're wrong and I'll tell you why...
Why your business needs its own website
These days people like to do a little research before they contact a business to
Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.
Why web copy is different from other sales copy
Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales
I was reading another blog the other day and came across some information that really interested me. Like many people I like to contribute to charity from time to time to give back or "pass forward" some of the bounty I've been fortunate enough to have been given. Also, like many people, I hate giving to the telemarketed
People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.
We're a community of consumers that has come to rely on the web for information
I'll give you an example without mentioning any names. I
Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.
How to cut costs without impacting new business opportunities
At The Copywriter Online we're always looking for ways to help businesses gain new business and
This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.
Are there are any common factors?
I think that there are some "must have" qualities before something qualifies as good copy.
There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?
"Killer Headlines"! The what and the why...
"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that
Copy this! - blog 
