Blog Entries for Munaiba

Take a new look at how you promote your business

Whizzly — Thu, 28 Aug 2008 10:00:00 +0100

When we run a business we become very familiar with our product or service. Sometimes we're too close to it.

Look at your product or service with new eyes.

In order to attract new customers we need to look at our business through the eyes of someone who doesn't know us. The old adage of "What's in it for me?" still applies but a more useful way of looking at your business could be to answer the question "What problems does it solve for your customers?".< [...]

Is a picture really worth a thousand words? - (Part II)

Whizzly — Tue, 11 Mar 2008 11:00:00 +0100

Last time we looked at the basics of images use on websites. In this post I want to look at search engine optimisation and images.

An image isn’t worth a thousand words to a search engine!

Search engines deal with words. So if your site is all images and few words you are putting yourself behind the eight ball. Search engines NEED words. They feed on words in an effort to digest your website and rank it according to its relevance for certain keywords. If your site relies too heavi [...]

Is a picture really worth a thousand words? (Part I)

Whizzly — Tue, 11 Mar 2008 11:00:00 +0100

We've all heard this saying and it's certainly true that a picture has an immediacy that words struggle to match. So much information is instantly available in a picture.

What does this mean for websites?

Does this mean you should tell your story with lots of images, slick graphics and few words? Not necessarily. Certainly an attractive site encourages people to stick around and there's no doubt that high quality images and cool graphics can enhance a user's [...]

Welcome to Copy this! - the blog of The Copywriter Online

Whizzly — Mon, 10 Mar 2008 11:00:00 +0100

My aim in writing this blog is to start a conversation about copywriting, web marketing, seo copywriting, web culture as it affects business and to help people who, for whatever reason, are doing their own copywriting.

So stick around. Let me know what you think or what topics you'd like covered. (Politely please!)