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Copy this!

A fresh look at writing for success...

Archive >> October 2008

The best way to get the best work from your copywriter is to give her or him a complete, well-documented and detailed brief. I know this sounds obvious but so many times it doesn't happen.

Copywriters are a bit like computers in one way...

Well I know that's a bit tongue in cheek but they say of computers that if you put



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