Blog Entries - May 2008

Everyone wants a "killer headline" but what is it?

Munaiba — Sat, 24 May 2008 11:00:00 +0100

There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?

"Killer Headlines"! The what and the why...

"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that they give them a virtual lobotomy, stifling all rational thought and objections and making them reach for their credit cards a [...]

How to manage your blog content

Munaiba — Tue, 13 May 2008 11:00:00 +0100

In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.

Tips for managing your blog content

You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:

Before you even start a blog, write down at least 30 topics you can write about - preferably perennial subjects that won't date.Once every month replace the number of t [...]

Blogs - why you need one

Munaiba — Mon, 12 May 2008 11:00:00 +0100

Many businesses I know are resisting having a blog on their site. And I can understand why. It's a lot of work. But just focusing on the negative aspects of blogging can blind you to the undeniable benefits.

OK! So what are the benfits of blogging?

I like to keep my blog posts short but useful, so instead of waxing lyrical about the benefits in a short essay, I'll give you a list.

they get syndicated bringing much needed exposurethey can increase site trafficthey allow you to [...]

Using SEO to qualify your prospects

Munaiba — Fri, 09 May 2008 11:00:00 +0100

SEO is not a "one-size-fit fits all" service - or it shouldn't be. Apart from all the tinkering with content and creating reputable in-bound links you really need to look at who your customers are and find out what they are looking for.

Use your keywords to refine your prospects and increase your rank

For example if you are printer who specialises in variable data printing then use the phrase "variable data printing" in your keyword metatags as well as in your cop [...]

Web 2.0 � what is it? And what does it mean for you and your business?

Munaiba — Thu, 08 May 2008 11:00:00 +0100

Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?

Interactive web technologies

Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to interact in a number of different ways. They can comment on your products and services; give testimonials; ask questions and spread the word to other possible customers b [...]

Protecting Australian jobs

Munaiba — Fri, 02 May 2008 11:00:00 +0100

I was saddened when I heard on the news that good old Westpac, despite making billions in record profits, was looking at moving jobs offshore. And I was wondering what, if anything, could be done to stop jobs being hived off to India and all points cheaper on the map? Then I had an idea. So here it is Mr Swan if you're listening...

Put a payroll tax on offshore job positions

I don't know if this would work but it seems to me that to stop losing Australian jobs without whittling a [...]