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Copy this!

A fresh look at writing for success...

Archive >> May 2008

There are literally hundreds, if not thousands, of copywriting websites offering "killer headlines". But what makes a "killer headline" and will it work for your business?

"Killer Headlines"! The what and the why...

"Killer headlines" are headlines that are supposed to grab the attention of your customers in such a way that


In my preceding post - "Blogs - why you need one" - I said I'd address how to make sure you have adequate content for your blog. So here are my tips.

Tips for managing your blog content

You need to make sure that you add posts frequently or regularly (at least once per week). Here are some ideas:

  • Before you even start a blog,

Blogs - why you need one

Posted by: Munaiba in useful tipscopywritingblogs on

Many businesses I know are resisting having a blog on their site. And I can understand why. It's a lot of work. But just focusing on the negative aspects of blogging can blind you to the undeniable benefits.

OK! So what are the benfits of blogging?

I like to keep my blog posts short but useful, so instead of waxing lyrical


SEO is not a "one-size-fit fits all" service - or it shouldn't be. Apart from all the tinkering with content and creating reputable in-bound links you really need to look at who your customers are and find out what they are looking for.

Use your keywords to refine your prospects and increase your rank

For example if you are


Web 2.0 and Social Networking are the current web buzzwords. Do you know what they mean? And do you know what they mean for your business?

Interactive web technologies

Web 2.0 technologies provide a more interactive web experience than was possible in static websites. Web 2.0 technologies allow visitors to your site to


I was saddened when I heard on the news that good old Westpac, despite making billions in record profits, was looking at moving jobs offshore. And I was wondering what, if anything, could be done to stop jobs being hived off to India and all points cheaper on the map? Then I had an idea. So here it is Mr Swan if you're



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