...or to put it another way, you'll get as good as you give. When it comes to hiring a copywriter - or any other professional for that matter - a good brief is vital. Here are some things you should take into account when building a brief for a copywriter.
Building a better copywriting brief
Copywriters aren't clairvoyants.
Posted by: Munaiba in useful tips, copywriting on
Mar 18, 2008
Well, not lunch exactly, but free copywriting? Definitely! For those of you who haven't got the funds for a professional copywriter there is a new site where you can get generic, free copywriting for your business.
So why am I spruiking it?
The copywriting market is huge! There is room in it for all levels of professionalism
As I said, I'm no economist so there may be a very good reason why this wouldn't work but I have a suggestion to make to Prime Minister Rudd and Treasurer Swan...
Why not cut petrol excise/tax instead of giving income tax cuts?
Everyone keeps saying how income tax cuts are inflationary; they also tell us that inflation is
I was just thinking about creativity and how people foster it, encourage it etc., etc. And how in this instantaneous communication age ideas travel at the speed of light. And then I remembered the joke.
How fast can joke travel?
Years ago when I was at uni I made up a joke. It's so long ago I can't even remember it now but
Many businesses contract for a website, get their copy written by the sales force and then wonder why they don't get many visitors and, why they don't rank in the search engines. Then some bright spark says...
We need seo!
So they either delegate someone to research it or they contract an seo company to do it for them. But
When Flash isn't so flash
Flash is a great tool. It allows you to do so much with your site. It provides interactive content and keeps users interested but it's not all upside. I guess it's like everything else in life - great in moderation.
Flash intros - skip or enter?
There are heaps of websites out there that have Flash
Last time we looked at the basics of images use on websites. In this post I want to look at search engine optimisation and images.
An image isn’t worth a thousand words to a search engine!
Search engines deal with words. So if your site is all images and few words you are putting yourself behind the eight ball. Search
We've all heard this saying and it's certainly true that a picture has an immediacy that words struggle to match. So much information is instantly available in a picture.
What does this mean for websites?
Does this mean you should tell your story with lots of images, slick graphics and few words? Not necessarily.
My aim in writing this blog is to start a conversation about copywriting, web marketing, seo copywriting, web culture as it affects business and to help people who, for whatever reason, are doing their own copywriting.
So stick around. Let me know what you think or what topics you'd like covered. (Politely please!)
Copy this! - blog 
