Blog Entries - June 2008

Writing web copy

Munaiba — Mon, 30 Jun 2008 11:00:00 +0100

Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.

Why web copy is different from other sales copy

Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales materials. Many people find it uncomfortable to read on screen and so they want to get the relevant information as quickly and painlessly as possible.

Maki [...]

Helping struggling entrepreneurs

Munaiba — Sun, 15 Jun 2008 11:00:00 +0100

I was reading another blog the other day and came across some information that really interested me. Like many people I like to contribute to charity from time to time to give back or "pass forward" some of the bounty I've been fortunate enough to have been given. Also, like many people, I hate giving to the telemarketed charities where I know so much of my donation will go to the sales person, the marketing company and the administration of the charity. That's why when I re [...]

OK! You're the best at what you do. Why isn't your website?

Munaiba — Thu, 12 Jun 2008 11:00:00 +0100

People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.

We're a community of consumers that has come to rely on the web for information

I'll give you an example without mentioning any names. I had heard about a world class hairdresser and wanted to know a bit more about him before I parted with my cash. So the first port of call was his salo [...]

New services for cash-strapped, time-poor small businesses

Munaiba — Mon, 09 Jun 2008 11:00:00 +0100

Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.

How to cut costs without impacting new business opportunities

At The Copywriter Online we're always looking for ways to help businesses gain new business and maintain current business relationships in an efficient and cost-effective way. That's why we're introducing our new editing service.

Save money witho [...]

What is good copy?

Munaiba — Tue, 03 Jun 2008 11:00:00 +0100

This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.

Are there are any common factors?

I think that there are some "must have" qualities before something qualifies as good copy. Here's my list. See what you think and feel free to post your list or additions you think are important.

It must be written in a style that appe [...]