Many people think that writing a website is easy and that it's just the same as any other sales copy. I disagree.
Why web copy is different from other sales copy
Reading sales copy in a newsletter or a brochure is different from reading on a computer screen. There is an urgency on the web that isn't there in physical sales
I was reading another blog the other day and came across some information that really interested me. Like many people I like to contribute to charity from time to time to give back or "pass forward" some of the bounty I've been fortunate enough to have been given. Also, like many people, I hate giving to the telemarketed
People tend to assume that because they are acknowledged as the best in their field it doesn't matter if their website isn't the best it could be. Nothing could be further from the truth.
We're a community of consumers that has come to rely on the web for information
I'll give you an example without mentioning any names. I
Small businesses always do it tough compared to their larger relatives. Rising costs hit the bottom line hard and so they are always looking for ways to become leaner.
How to cut costs without impacting new business opportunities
At The Copywriter Online we're always looking for ways to help businesses gain new business and
This is the question everyone would like to know the answer to. It seems to me there is no one right answer either. What is good copy for one audience or medium won't necessarily work well for another.
Are there are any common factors?
I think that there are some "must have" qualities before something qualifies as good copy.
Copy this! - blog 
