When we run a business we become very familiar with our product or service. Sometimes we're too close to it.
Look at your product or service with new eyes.
In order to attract new customers we need to look at our business through the eyes of someone who doesn't know us. The old adage of "What's in it for me?" still applies
Many people know what Twitter is, but for those who don't, it is a microblogging tool. It allows messages - called Tweets - of 140 characters to be SMSed, posted on a website or attached to instant messaging software.
Is there a Tweet worth reading?
If there is then I haven't found it yet! Mostly it's trivial, ego-bloating
This last week I've been doing quite a bit of research online trying to buy a number of products and services and I realised once again how difficult some people make it for customers to buy from them.
Don't make your clients jump hurdles
One of the main things I'm looking for when I want to buy a product is the delivery
I was flipping through the colour magazine of a weekend newspaper and I was amazed at the number of ads using tortured words and misspellings. Here are three reason why I think advertisers just shouldn't do it.
- I really think it's counterproductive. They're all so lame and amateurish. I mean Salebration! PLEASE! If there's
Copy this! - blog 
