Blog Entries - April 2008

How to write your own copy

Munaiba — Wed, 30 Apr 2008 11:00:00 +0100

Why tell people how to write their own copy? Why not? There are many people out there who don't have the resources to pay for a professional copywriter and who have to write their own. I have two reasons for wanting to help them. One altruistic and one a little selfish.

Reason 1 - altruistic

I like the English language. I dislike seeing it murdered. I hate to see effort spent in writing wasted because the content is poorly written. I want people to be able to communicate the benefit [...]

Idioms and the importance of using native speakers

Munaiba — Thu, 17 Apr 2008 11:00:00 +0100

I was reminded again of the importance of using native speakers to communicate a message when I came upon a recent spam message. At first I was a bit puzzled and then the light dawned. The spammer had used an idiom which he had expressed strangely.

Hello the man not familiar to me!

Recognise it? A somewhat mangled version I suspect of "Hello stranger!". It doesn't have the same impact somehow, does it? And while this is all a bit of joke, it's not a joke if y [...]

Copywriting � the written art of persuasion

Munaiba — Tue, 08 Apr 2008 11:00:00 +0100

Imagine this… you’re sitting at home; feet up; TV on; it’s warm and cosy and the sound of the rain on the colorbond roof is almost drowning out the TV. You take a deep breath and begin to relax. It’s the end of the week and the long weekend stretches ahead of you. Wouldn’t it be lovely to just get away. Enjoy a little warmth, a little sun on your face. Relax a little; enjoy nice meals prepared by someone else; have a massage; go to sleep to the lovely shushing s [...]

Why I live in Oz and not the UK...

Munaiba — Mon, 07 Apr 2008 11:00:00 +0100

Simple really. The following picture says it all.

SNOW in April!

The interrupting cow...

Munaiba — Wed, 02 Apr 2008 11:00:00 +0100

Those of you who watch any commercial TV in Australia will have seen what I refer to as the "interrupting cow ad". In it a little girl tells a knock knock joke. It's very cute. It makes you laugh. But can you remember who it's for? Or what it was actually selling? I can't. I know it's either Target or K-Mart - at least I think it is but what products were being promoted I can't remember. And that's the problem.

Too funny for its own good

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