SEO, SEO it's everywhere you look. You can't ignore it so you'd better go with the tide.

Search Engines Love Keyword Headings

Whenever you use the heading tags such as <h1> and <h2> etc., make sure that your headline contains some of your most important keywords. Having said that, don't ignore your readers. Make sure that your headlines are eye-catching, relevant and contain your keywords.

Don't forget your real audience

I've said this before but I think it bears repeating - remember that while search engines are important they are NOT your customers! There's no point ranking No1 on Google and having no conversions. Better to rank lower and have good sales copy

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