When we run a business we become very familiar with our product or service. Sometimes we're too close to it.

Look at your product or service with new eyes.

In order to attract new customers we need to look at our business through the eyes of someone who doesn't know us. The old adage of "What's in it for me?" still applies but a more useful way of looking at your business could be to answer the question "What problems does it solve for your customers?".

Zeroing in on your customer magnet

Life is hectic and complex and people are looking for ways to make their lives easier and simpler, so your service or product will be more successful the more it achieves these goals. If you can't readily answer the second question above then you really need to review your business focus. So, using copywriting as an example let's look at how to focus on problem solving.

What problems can a copywriting service solve?

First of all, what sort of people need a copywriting service? Those who don't like or don't feel confident writing; those who are too busy to write; those whose expertise lies elsewhere and they recognise that hiring a specialist is good idea.

So now we know who the market is we know what problems they are looking to solve. However many people don't like to admit to being unable to write well so instead of highlighting that we need to use the problem of being too busy. Take a look at what we use and then see if you can rework your message to solve a problem. If you need any help you know where to come.

Are you too busy to write interesting and vibrant copy?

If you’re a small to medium business owner you’re probably in business because you love what you do and you want to make money from it. You don’t want to write newsletters and blogs or constantly update your website to keep it interesting and current. What’s more you’re too busy! But that doesn’t mean you can ignore the need for fresh, vibrant and interesting copy if you want to maintain a relationship with your customers.Whether you want us to write the copy for you or just edit your existing copy, we can help!